The Lacoste legend was born in 1933, when Rene Lacoste revolutionized men’s fashion replacing the classical woven fabric, long-sleeved and starched shirts on the courts, by what has now become the classic LACOSTE polo shirt. More than 75 years after its creation, LACOSTE has become a lifestyle brand which allies elegance and comfort. The LACOSTE art of living expresses itself today through a large collection of apparel for women, men and children, footwear, fragrances, leather goods, eyewear, watches, belts, home textiles, and fashion jewelry. LACOSTE founds its success on the essential values of authenticity, performance, and elegance. The crocodile incarnates today the elegance of the champion, Rene Lacoste, as well as of his wife Simone Lacoste and their daughter Catherine Lacoste, both also champions, in everyday life as on the tennis courts and golf courses. The Crocodile’s origins The true story of the “Crocodile” begins in 1923 after a bet that Rene Lacoste had with the Captain of the French Davis Cup Team, Allan H. Muhr, who promised him an alligator suitcase if he won an important game for the team. This episode was reported in an article in the Boston Evening Transcript, where his nickname of the Crocodile came to life for the first time. The American public grew fond of this nickname which highlighted the tenacity he displayed on the tennis courts, never giving up his prey. His friend Robert George drew him a crocodile which was embroidered on the blazer he wore on the courts. The Legend was born.
ECHO OF RETRO: Lacoste Berlin watches are to get the attention of every generation. Their elongated octagonal cases and digital displays form the dashboard of fun functionality with an alarm and chronograph. Trendy color combinations are boldly beautiful and cordially invite him and her to enjoy some visual time travel.
QUALITY MATERIALS: Unisex Berlin, ionic gold-ion-plated zinc alloy case and white digital dial on a yellow gold ion-plated stainless steel link bracelet.
DIGITAL MULTI-FUNCTION: This sporty digital model with 10-digit LCD displays offer the following features and functions: Choice of 12H or 24H time display format; Auto Calendar with Month, Date and Day; Daily Alarm and Hourly Chime; 1/100 of a Second Chronograph with Split Functions; and EL (Electro-Luminous) Backlight.
DURABLE MINERAL CRYSTAL: Made from glass and protects watch from scratches.
2 YEAR : Lacoste offers a 2-year limited against defects in materials and workmanship that prevent the watch from functioning properly under normal use. Only purchases from an authorized retailer are covered by the manufacturer’s .